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The new Sonoco Institute of Packaging Design & Graphics has printed electronics as one of its major topics of focus, well supported by contributions from packaging industry suppliers.
January 21, 2009
By: DAVID SAVASTANO
Editor, Ink World Magazine
Printed electronics certainly has its advocates at institutions of higher learning around the world. Colleges and universities that devote funds and faculty to a variety of related scientific disciplines today are exploring the unlimited possibilities that this nascent industry offers. The potential for breaking new ground in printed electronics is foremost in the minds of academics at Clemson University, in the town of Clemson, SC, USA, and also in the minds of industry participants. The Sonoco Institute of Packaging Design & Graphics is a new presence at Clemson, and will be housed in the Harris A. Smith Building, newly completed at the campus. Smith, the former owner of Smith Container in Georgia, is a major benefactor of the university, as is Sonoco Packaging. Clemson University itself contributed to the project, and the enterprise has attracted the attention of EskoArtwork, the Belgium-based prepress company, as well as Omet, an Italian press manufacturer. “Packaging is a $200 billion-plus business in the United States, and Clemson has invested to excel in this business knowledge base,” says Chip Tonkin, director of the Sonoco Institute of Packaging Design and Graphics. “In a collaborative effort, Clemson will conduct a holistic approach to packaging sciences, combining many academic disciplines, to learn how to best create packaging – how to print, fill, seal, ship and recycle – responsibly.” The institute was initially created to exploit the synergies that exist between the Graphic Communications and Packaging Science departments, two departments which are well known in their respective industries but which Harris Smith – who served on the board of the Packaging Science Department – thought should work together more closely. New directions in packaging design is one major objective of the institute’s research, says Jay Sperry, research associate and lecturer at the institute, representing the Department of Graphic Communications. “Packaging design incorporates much more than the structural and aesthetic elements that typically come to mind,” Sperry says. “Done properly, this process should incorporate a wide range of disciplines, including material properties, structural attributes, environmental sciences, manufacturing, marketing, and psychology.” As this became apparent, the institute’s mission broadened into one that the university expects will have a much greater impact. “The goal is to leverage our core campus strengths along with the knowledge and participation of our industry partners to make significant contributions at three levels – as an academic stimulator, an industry resource for training and research, and a driving force to bring new technologies and innovations to the packaging and graphics markets.” Sperry says that the model in place for training and research is being built upon to provide regular industry contact and insight into the needs of the packaging markets for future innovations. “This understanding of the market is particularly valuable when making decisions regarding the focus of directed research and development at Clemson University. Thus the institute is becoming a breeding ground of sorts for ‘game changing’ technologies. These could be unusual research, crossover technologies, or other innovations that can be coaxed out of collaborations within the university, with other universities or industry partnerships. The final goal, and the real asset of the institute, he says, will be to take these unusual developments and convert them to practical reality. The focus of these activities will be in areas that are both of significant interest to the industry and are in fields that the university as a whole has a lot to offer. The institute has identified four initial areas in which to devote resources: printed electronics, sustainability, the consumer experience, and the total package workflow.
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